Joshua Brown

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When it comes to cigarettes, we’ve all heard the warnings: Smoking can cause a multitude of health problems and early death. Most of us also have seen the warning labels stuck on the side of cigarette packages in the U.S. “SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, and May Complicate Pregnancy,” one reads. […]

Joshua Brown

March 3, 2015

Join Joshua Brown as he explains how he is using brain imaging to reveal why humans take risks and how addiction works.

Just say no. Not?

October 26, 2012

Thumbnail image for Just say no. Not?

Remember “This is your brain on drugs” being intoned as the egg sizzled away in the pan? It may have been a memorable ad campaign but as a deterrent to drug or alcohol abuse? Not so much. Negatively framed messages may not be an effective way to reach those most in need of persuasion, say […]

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